The Latest in: Brand and Marketing

E-Mail Marketing for SMBs in 2025

New research reveals that as marketing budgets dry up, small and mid-size agencies are struggling to win new and recurring businesses.

New Research: Landing New Business is Harder for Small Agencies

Email is core to any small business marketing strategy. But to stand out in a crowded inbox, they must embrace new best practices.

How to Create Compelling Email Marketing Campaigns

Shopify Audiences uses insights from the broader Shopify Plus ecosystem to help merchants identify and engage with high-intent audiences.

Shopify Audiences Adds Snap, Criteo and TikTok to Ad Partner Network

A social media content calendar is key to keeping your team organized and aligned on marketing moments. Follow these tips for success.

How To Create A Social Media Content Calendar

Threads, Meta's "Twitter killer," has seen dwindling engagement, but that hasn't stopped brands from embracing it to build their communities.

Should You Use Threads? Tips and Lessons from Brand Executives

If small businesses want to optimize their email marketing investments, they need to ensure their database is accurate and up to date.

3 Keys to Optimizing Your Email Database

Mailchimp is embedding Gen AI into its platform in the form of a new virtual assistant designed to support marketing teams.

Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams

Want to streamline your content planning for social media? Refer to these five buckets to fill your content calendar quickly.

5 Content Buckets to Drive Your Social Media Calendar

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Top Stories

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3 Ways Non-Cash Incentives Drive Employee Engagement for Small Businesses

Copyright Laws & Social Media

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10 Proven Strategies to Upgrade Your Small Business’ Financial Position

Image of store worker or executive doing tasks on a computer.

How Fintechs Can Help Small Businesses Struggling to Qualify for Loans

Small Business Security 101: Cyber Essentials to Help Keep Your Business Safe

Small business owner wrapping a present with custom wrapping, a small touch for the holiday season.

Straight from the Source: How Small Business Owners Are Marketing for the Holidays