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The Latest in: Brand and Marketing

E-Mail Marketing for SMBs in 2025

In a recent blog post, X leadership shared their priorities for 2024, which include AI, content experience and payments.

What Does the Future Hold for X?

Want to boost brand awareness? Or maybe you want to grow into new markets and categories? If you're thinking about rebranding, read this piece first.

Thinking About Rebranding Your Business? Ask These Questions First…

New research from Emplifi reveals that Instagram Reels outperforms TikTok, Instagram Stories and other storytelling vehicles.

Despite TikTok Hype, Instagram Reels Reign Supreme in Video Content Performance

Small businesses can use social media to stand out, even among their largest competitors. Embrace these 13 trends to level up your social content strategy.

13 Social Media Trends for SMBs

Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have driven business growth and industry innovation.

Advertising Week Reveals Most Influential SMB Marketers

Amazon has established partnerships with Meta and Snap to allow consumers to easily purchase items they see on social via their Amazon accounts.

Amazon Partnership with Meta, Snap Unlocks Social Commerce for SMBs

During Amazon's annual UnBoxed event, executives zeroed in on various entertainment platforms and their unique advertising potential.

Amazon is Coming for TV: What SMB Advertisers Need to Know

There is a vast array of tools and tech available to SMBs to help them build sophisticated martech stacks that help them reach their growth goals.

The SMB’s Guide to MarTech: How to Build Your Marketing Tech Stack

Top Stories

A man and woman smiling and giving each other a high five at a desk while working in warehouse.

3 Ways Non-Cash Incentives Drive Employee Engagement for Small Businesses

Copyright Laws & Social Media

Image of blocks spelling out EBITDA

10 Proven Strategies to Upgrade Your Small Business’ Financial Position

Image of store worker or executive doing tasks on a computer.

How Fintechs Can Help Small Businesses Struggling to Qualify for Loans

Small Business Security 101: Cyber Essentials to Help Keep Your Business Safe

Small business owner wrapping a present with custom wrapping, a small touch for the holiday season.

Straight from the Source: How Small Business Owners Are Marketing for the Holidays