The Latest in: Brand and Marketing

How to Build an Affordable MarTech Stack for Small Businesses

A woman at a bar counter demonstrates the value of small business tech by holding her smartwatch over a card reader to quickly and efficiently pay her bill.

How Small Businesses Are Using Tech to Increase Profits in 2025

From AI-powered marketing tools to contactless payment systems and strategic use of social media, there are more ways than ever to work smarter not harder.

Brand and Marketing JUN 10

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line.

Brand and Marketing JUN 6

A woman in an apron hands a coffee cup to a man at a café counter. Research shows that nearly 80% of consumers have a small business blind spot, greatly underestimating the number of small businesses in operation.

The Small Business Blind Spot: What It Is and How to Overcome It

Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.

Brand and Marketing JUN 5

Cafe owner consults with another small business owner using laptop in a bright cafe setting. Their collaboration represents the opportunity to boost your sales by partnering with other businesses.

Boost Your Profits by Partnering with Other Businesses

A partnership harnesses combined expertise and resources, creating opportunities to target customers who were previously out of reach.

Brand and Marketing MAY 30

Hands typing on a laptop keyboard with animated email marketing icons floating above.

Personalization Still Drives Success in Email Marketing

When it comes to email marketing, there are three ways to meet your customers' needs: personalization, device optimization, and automation.

Brand and Marketing MAY 29

A person in a white sweater creates a social media calendar, writing notes in a notebook while holding a smartphone, with a laptop nearby.

Why Your Business Needs a Social Media Calendar

A social media calendar provides a clear and actionable roadmap for your marketing efforts.

Brand and Marketing MAY 23

A cohesive flat lay — including stationary, pens, coffee beans, and a disposable cup — illustrating the basics of branding for small businesses.

Branding for Small Businesses: 3 Steps to Set Yourself Apart

Branding is more than just your logo or name. It’s about building a memorable, cohesive identity that communicates your mission, values, and unique selling points.

Brand and Marketing MAY 21