by Alicia Esposito | Nov 5, 2024 | News
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton, the market need that validated her brand, O Positiv, hit extremely close to home. “I have dealt with...
by Alicia Esposito | May 14, 2024 | News
TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label AIGC when it’s uploaded from...
by Alicia Esposito | Mar 25, 2024 | News
TikTok owner ByteDance is feeling the heat to sell its ownership of the app. The U.S. House of Representatives recently approved a bill that is forcing TikTok to break up with its parent company, or face a ban in the U.S., which is making many creators and small...
by Alicia Esposito | Dec 8, 2023 | News
Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its sister social media site, Instagram, is hurtling toward 1.4 billion daily active users. Noteworthy as...
by Alicia Esposito | Oct 2, 2023 | News
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations add Snap, Criteo and TikTok to Shopify’s growing list of channel ad partners, which already include Meta, Google and Pinterest. The...
