by Alicia Esposito | May 20, 2024 | News
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products to directly purchasing them, the entire shopping experience can...
by Alicia Esposito | Jan 3, 2024 | News
We have all seen the data that consumers, especially Gen Z and Gen Alpha, are spending more time on TikTok. (We’ve even shared some of this data on Small Business Xchange!) But new research from Emplifi, a customer engagement platform, has revealed video...
