by Alicia Esposito | May 20, 2024 | News
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products to directly purchasing them, the entire shopping experience can...
by Alicia Esposito | Feb 14, 2024 | News
To stand out online, you need compelling visual content. But let’s be honest, if you’re a small business owner, operator or manager, you likely don’t have a lot of budget to hire a photographer to create exclusive content. And you certainly...
by Alicia Esposito | Jan 30, 2024 | News
Queenly is an online marketplace for formalwear fashion. The company has built an incredibly successful social commerce platform that supports the buying and selling of dresses for any occasion. Beyond its resale model, Queenly also has developed a...
by Alicia Esposito | Jan 22, 2024 | News
Since Elon Musk’s purchase of Twitter (now X) in October 2022, users have debated the value of the platform — not just from a networking and community-building perspective, but from a business perspective as well. Musk’s personal brand, and the...
by Alicia Esposito | Oct 26, 2023 | News
Navigating the marketing landscape as a small business used to be like David battling Goliath. There was a time when sophisticated marketing tools were extremely expensive and ultiamtely only available to enterprises. SMBs had to be scrappier with their resources and...
