by Alicia Esposito | Nov 5, 2024 | News
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton, the market need that validated her brand, O Positiv, hit extremely close to home. “I have dealt with...
by Alicia Esposito | May 14, 2024 | News
TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label AIGC when it’s uploaded from...
by Alicia Esposito | Feb 8, 2024 | News
In an effort to position itself as a leader in the fast-evolving world of AI, Meta has revealed that it’s working with industry partners to develop “common technical standards” for spotting and labeling AI-generated video and audio content at scale....
by Alicia Esposito | Oct 2, 2023 | News
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations add Snap, Criteo and TikTok to Shopify’s growing list of channel ad partners, which already include Meta, Google and Pinterest. The...
by Alicia Esposito | Aug 28, 2023 | News
In this new world of social media, your audience is clamoring for content that is entertaining and engaging. That means you need to build a social media strategy that combines photos, videos and the written word to effectively tell the story behind your business....
