by Alicia Esposito | Dec 10, 2024 | News
It’s crunch time for small businesses to make the most of the year’s busiest shopping days. Each year, small businesses are tasked with finding creative ways to stand out and maximize their seasonal sales. This year presents added hurdles: consumers’...
by Alicia Esposito | Aug 28, 2024 | News
Kate Pawlowski has always been close with her mom, Ann Lightfoot. Even in her teenage years, when slamming doors and instigating screaming matches is the norm, she and Lightfoot were “really good friends.” But that doesn’t necessarily mean Pawlowski planned to grow...
by Alicia Esposito | Oct 25, 2023 | News
At Advertising Week NY, small business leaders, entrepreneurs and marketers gathered at the Small Business Marketing Forum, sponsored by Amazon Ads, to hear real-life stories from their peers. Among the sessions was a candid conversation led by two brand founders and...
by Alicia Esposito | Aug 28, 2023 | News
In this new world of social media, your audience is clamoring for content that is entertaining and engaging. That means you need to build a social media strategy that combines photos, videos and the written word to effectively tell the story behind your business....
by Alicia Esposito | Aug 24, 2023 | News
The average small- to medium-sized business usually lacks the time and resources to develop sophisticated marketing strategies that engage customers and drive revenues. Unless the business generates substantial enough income to onboard a designated marketing or social...
