by Alicia Esposito | Aug 6, 2024 | News
This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From fashion bloggers to lifestyle YouTubers, Instagram models and TikTok stars, trends within the...
by Alicia Esposito | Dec 8, 2023 | News
Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its sister social media site, Instagram, is hurtling toward 1.4 billion daily active users. Noteworthy as...
by Alicia Esposito | Aug 29, 2023 | News
Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are impacting brands’ discoverability online. Amidst all of that, there is one...
