by Alicia Esposito | Jan 31, 2024 | News
In a global survey of more than 2,000 consumers in the U.S., UK, France, Germany, and Spain, Sinch Mailgun explored the current state of email marketing. It may come as no surprise that email is still the preferred channel for consumers to receive promotional (75.4%)...
by Alicia Esposito | Oct 5, 2023 | News
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. While social platforms offer you fingertip access to vast audiences, email marketing enables...
by Alicia Esposito | Sep 15, 2023 | News
While text and social media are increasingly central to digital marketing, email marketing should still play a key role in small businesses’ efforts. After all, 55% of consumers say if they want to stay up-to-date with the businesses they support, email is their...
by Alicia Esposito | Sep 7, 2023 | News
The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according to a recent study from Mailchimp. However, only 50% have adopted it. Mailchimp is trying to close...
