by Mike Santos | Nov 8, 2024 | News
U.S. households are cutting the cable cord and embracing streaming. In fact, 99% of U.S. households subscribe to at least one streaming service, according to Forbes, with many signing up for ad-supported tiers. As a result, connected TV (CTV) advertising presents new...
by Alicia Esposito | Apr 9, 2024 | News
Connected TV (CTV) is becoming more central to marketing and advertising strategies, especially as more households “cut the cord” and subscribe to more streaming services. In fact, nearly 70% of households are expected to cut the cord by the end of 2024....
