by Mike Santos | Nov 8, 2024 | News
U.S. households are cutting the cable cord and embracing streaming. In fact, 99% of U.S. households subscribe to at least one streaming service, according to Forbes, with many signing up for ad-supported tiers. As a result, connected TV (CTV) advertising presents new...
by Alicia Esposito | Nov 1, 2023 | News
Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company is clearly itching to get off the sidelines and into the game — and its 11-year exclusive with the NFL for Thursday Night Football is set to...
