by Alicia Esposito | Oct 16, 2024 | News
This article was previously published on Retail TouchPoints. Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves. The world has changed a bit since then, with things like electricity, grocery stores and the...
by Alicia Esposito | Feb 14, 2024 | News
To stand out online, you need compelling visual content. But let’s be honest, if you’re a small business owner, operator or manager, you likely don’t have a lot of budget to hire a photographer to create exclusive content. And you certainly...
by Alicia Esposito | Jan 30, 2024 | News
Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least not not yet), you may be seeing this phenomenon is slowly tricking into other platforms and social media best...
by Alicia Esposito | Jan 3, 2024 | News
We have all seen the data that consumers, especially Gen Z and Gen Alpha, are spending more time on TikTok. (We’ve even shared some of this data on Small Business Xchange!) But new research from Emplifi, a customer engagement platform, has revealed video...
by Alicia Esposito | Aug 24, 2023 | News
The average small- to medium-sized business usually lacks the time and resources to develop sophisticated marketing strategies that engage customers and drive revenues. Unless the business generates substantial enough income to onboard a designated marketing or social...
