by Alicia Esposito | Apr 9, 2024 | News
Connected TV (CTV) is becoming more central to marketing and advertising strategies, especially as more households “cut the cord” and subscribe to more streaming services. In fact, nearly 70% of households are expected to cut the cord by the end of 2024....
by Alicia Esposito | Nov 1, 2023 | News
Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company is clearly itching to get off the sidelines and into the game — and its 11-year exclusive with the NFL for Thursday Night Football is set to...
