The basic 101s of e-mail marketing E-mail marketing is the cheapest marketing a small business can use. It's also quite effective. Here are the...
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Jeremy White
Jeremy White's Recent Articles
Hiring Older Workers
“I’ve been shocked by how many skills have crossed from my former to current profession,” says Richard Williams, founder and owner of Luna Pizza...
Enhancing Your Paid Social Advertising Efforts
8 ways to enhance paid social advertising 1: Define precise campaigns objectives. Whether it’s promoting a new business opening or driving...
Walking into the Sunset: Retirement Planning
Though most small business owners hope they can at some point retire and soar into their golden years, many will remain grounded by the realities of...
Lazy Employees? That’s on You
When you stay at a hotel, do you clean your room? Do you make your bed? Do you hang your towels up after using them? I don't, and why would I, the...
Retirement Planning Mistakes
4 Common Retirement Planning Mistakes For many small business owners, the road to retirement includes its share of potholes. Seasoned advisors Rick...
Workers’ Comp — How it Protects Business and Employee Alike
Workers’ compensation insurance protects biz owners and employees Even the most careful and skilled workers can injure themselves through cuts,...
Five Ways to Inspire Your Employees
In 2024, employee engagement fell to its lowest level in a decade, with 31% of employees feeling engaged at work. With challenges like...
Using Signage to Grow Your Business
Signage proves to be a slice of success for business exteriors Folks in the business say, “signage is your handshake with the public, which is true...
Catering Business? Three Ingredients to Boost Your Revenue
Grow your Catering Revenue When Dan Stewart opened Isabella’s Brick Oven in Baltimore’s Little Italy neighborhood in March 2006, he was admittedly...